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The Core Values Playbook (Identify and Activate Your Brand Beliefs)

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Overview

Strong brands aren’t built on what they say — they’re built on what they stand for.
 The Core Values Playbook helps you define the beliefs your brand protects and the behaviors it promotes.

This is more than just picking nice words for your website — it’s about designing a culture, leadership code, and decision-making compass that lasts.

What’s Inside

  • 60+ Page Guided Workbook for Teams & Founders

  • Step-by-Step Core Values Definition Process

  • 10-Point Stress Test for Authenticity & Resilience

  • Collaborative Framework for Group Dialogue

  • Extensive Master List of 250+ Modern Brand Values

  • Worksheets to Translate Words into Behaviors

What It Helps You Do

  • Define 3–5 core values that truly reflect your brand’s identity

  • Make values practical, not performative — tied to action and culture

  • Build internal alignment and hiring clarity

  • Replace vague brand jargon with conviction and direction

  • Turn values into leadership, culture, and growth tools

Perfect For

  • Founders designing or refining their brand culture

  • Growing teams needing stronger alignment and clarity

  • Agencies and brand strategists guiding client value definition

  • Rebrands, pivots, or organizations evolving their mission

Taglines You Can Use

“Turn values into action.”
 “Because what you believe shapes how you build.”

Product Format

  • Type: Digital Download (PDF)

  • Delivery: Instant via email after purchase

  • Compatibility: Printable & fillable

Created by: Brandvaluex™ — A division of Quantum Atelier™

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