The Naming Lab (From Strategy to Identity)

 Overview

A great brand name doesn’t just sound good — it sticks, signals meaning, and scales with you.
The Naming Lab is a complete naming system for founders, strategists, and creatives who want to create names rooted in strategy, emotion, and clarity — not guesswork.

From ideation to legal screening, this guide walks you step-by-step through the process of building a name with power and purpose.

 What’s Inside

• Complete Naming Framework: from brief to brainstorm
  

• 7 Types of Brand Names (with pros, cons & examples)
  

• Naming Brief Template for Team Alignment
  

• Myths Debunked + What Actually Makes a Name Work
  

• Creative Ideation Exercises + Scoring Grid
  

• Legal Knockout Search & Trademark Tips
  

• Domain Strategy & Smart URL Modifiers
  
  

 What It Helps You Do

• Create names that feel strategic, emotional, and ownable
  

• Avoid generic, forgettable, or boxed-in brand names
  

• Align your team before the first idea is even shared
  

• Build a naming process that supports long-term brand growth
  

• Know when to move forward — and when to drop an idea
  
  

 Perfect For

• Startups naming their company, product, or service
  

• Agencies or consultants crafting names for clients
  

• Founders stuck between “cool” and “clear”
  

• Anyone who wants a name that means something and lasts
  
  

 Taglines You Can Use

“Create a name rooted in meaning — and built to last.”
“Because your name is your first impression — and your future.”

 Product Format

• Type: Digital Download (PDF)
  

• Delivery: Instant via email after purchase
  

• Compatibility: Printable & fillable
  
  

Created by: Brandvaluex™ — A division of Quantum Atelier™